NeroliOpens with
Black PepperHeart
VetiverDries down to
Carlos BenaïmThe nose · 189 fragrances · also made Spicebomb Extreme (2015)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Alfred Dunhill · Sold as masculine
Icon
The boardroom to the bar — where polished professionalism meets understated confidence and a hint of rugged warmth.
Full bottle: Mid-range tier, typically $40–100. Links open each seller's own page. We may earn a commission; it never changes the order.
IconMid-range · $40–100
67%Similar accords, often for lessAwtad · Swiss ArabianBudget tier, under $40 · shares 6 of its 13 notes8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
HeartThe Soul
BaseFoundation
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Icon by Alfred Dunhill is a Woody Aromatic fragrance for men that Carlos Benaïm crafted to capture the essence of contemporary sophistication. Launched in 2015, it opens with bright citrus and aromatic notes like neroli and bergamot, creating an immediate freshness that feels both crisp and energizing. The heart brings complexity with lavender, cardamom, and juniper berries, adding a layer of warmth and depth. The base settles into vetiver, oakmoss, and leather, grounding the composition in rich earthiness and subtle musk, making it feel like a modern take on classic refinement.
For best effect, apply Icon in light layers; its aromatic opening notes are bright but fade quickly. The vetiver and leather base will develop over time, so it’s better to let the fragrance build gradually rather than overwhelming with too much at once. This makes it ideal for a day that transitions into evening without losing its cool.
Fig. 01 — Icon, Alfred Dunhill
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Carlos Benaïm
The quiet geniusCarlos Benaïm is a master perfumer at IFF whose name may not be widely recognized outside the industry, yet his creations have shaped the olfactory landscape of the past four decades.
“Perfumers always strive to create a scent that will have long lasting appeal but we never fully know in advance.”
Carlos Benaïm · The Candy Perfume Boy, April 2015
The Icon line
5 fragrances, compared side by side
Designer Alfred Dunhill
More from the house · United Kingdom
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the price?
Matched by accords and notes. Sample first, then decide.
The originalIconAlfred Dunhill · Mid-range · $40–100Swiss Arabian · 2019AwtadShares 6 of its 13 notesunder $40
With Guerlain Mayotte
Adds tuberose, yellow floral and vanilla; shares neroli and vetiver.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Well loved by wearers: loved by 46%, disliked or hated by 10%.