GingerOpens with
RoseHeart
Woody NotesDries down to
Mathieu NardinThe nose · 44 fragrances · also made Smoking Hot (2023)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Atkinsons · Sold as unisex
44 Gerrard Street
The moment you step into an upscale city office, where the crisp scent of lime and ginger mingles with the subtle warmth of woody notes and jasmine.
Full bottle: Premium tier, typically $100–250. Links open each seller's own page. We may earn a commission; it never changes the order.
44 Gerrard StreetPremium · $100–250
46%Similar accords, often for lessLegend Special Edition 2013 · MontblancMid-range tier, $40–100 · shares 5 of its 11 notes8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
The story behind the bottle.
Launched in 2020, 44 Gerrard Street by Atkinsons is a fragrance that marries the freshness of citrus and spice with the warmth of woody notes and floral undertones. The composition opens with ginger and lime, creating an invigorating contrast to the eucalyptus and rose that follow. This blend captures both crispness and depth, embodying the brand's heritage of British elegance while embracing a contemporary twist.
One or two sprays are enough to capture the essence of this fragrance. The citrus and spicy top notes are bright but fade within a couple of hours, making way for the more lasting woody and floral base notes. It's best suited for daytime wear when you want a fresh, invigorating scent that evolves throughout the day.
Fig. 01 — 44 Gerrard Street, Atkinsons
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Mathieu Nardin
Grasse roots, modern handsBorn and raised in Grasse to a family of perfumers, Mathieu Nardin developed his appreciation for raw materials picking jasmine and rose in his grandparents' fields.
Designer Atkinsons
More from the house · United Kingdom
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the $100–250 price?
Matched by accords and notes. Sample first, then decide.
The original44 Gerrard StreetAtkinsons · Premium · $100–250Montblanc · 2013Legend Special Edition 2013Shares 5 of its 11 notes$40–100★ 4.11 (110)50%Match
Zara · 2024Pink Flambe GlitterShares 5 of its 6 notesunder $40★ 4.12 (17)45%Match
Victoria's Secret · 2021Pink FireShares Ginger, Woody notes and Amberunder $40★ 3.67 (6)43%Match
AjmalMarahShares 4 of its 9 notesunder $40★ 4.00 (2)
With Atkinsons 24 Old Bond Street Limited Edition 2016
Adds warm spicy, whiskey and green; shares rose.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Well loved by wearers: loved by 40%, disliked or hated by 8%.