1931
Le 1940 Rouge de Chanel
Ernest BeauxThe nose · 18 fragrances · also made Cuir de Russie Parfum (1924)Portrait →

Will you like it? Mark a few fragrances you own or love and we'll tell you.

Chanel  ·  Sold as feminine

Le 1940 Rouge de Chanel

The quiet sophistication of a Parisian salon in the early 20th century, where aldehydic freshness meets the subtle complexity of rose and violet.

4.176 ratingsWarmly received so far
Scent fingerprintAll 10 accords ↓
rosefresh spicyaromaticaldehydicfreshamber
Le 1940 Rouge de ChanelPremium · $100–250
50%Similar accords, often for lessMusk Noir Al Haramain · Al Haramain PerfumesBudget tier, under $40 · shares 4 of its 9 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityEternal100% say long lasting or eternal
Very weak0%
Weak0%
Moderate0%
Long lasting40%
Eternal60%
SillageModerate43% say strong or enormous
Intimate14%
Moderate43%
Strong14%
Enormous29%
Scent Profile

Composition & Character

Notes Pyramid

HeartThe Soul

BaseFoundation

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine0%
⚥
Unisex100%
♀
Feminine0%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 1931 by Chanel and crafted by Ernest Beaux, Le 1940 Rouge de Chanel is a Floral Aldehyde fragrance that epitomizes the elegance and innovation of Coco Chanel herself. The composition opens with aldehydes and geranium, creating an immediate sense of crisp freshness before diving into the heart of rose and violet, which add layers of sweetness and depth. The base notes of amber and Java vetiver oil provide a warm, powdery finish that lingers on the skin. This fragrance is not just a scent but a piece of history, embodying the bold yet refined spirit of its time.

How to wear it

One or two sprays are sufficient to capture the essence of this fragrance. The aldehydic top notes fade quickly, making it important to layer with the powdery base notes that emerge after an hour. Best worn in cooler weather when its warmth is most appreciated.

Fig. 01 — Le 1940 Rouge de Chanel, Chanel

05 · Acquire

Where to buy.

Try before you commit

Wear it for a week first

A decant costs a fraction of a bottle and tells you how it lasts on your skin.

Ready for a full bottle

Live prices aren't shown yet. Each link opens that seller's own search; we may earn a commission.

Scent Finder

Not sure it's you?

Five questions, about a minute, no account. You get a shortlist that fits how you actually wear fragrance.

Find your scent
Ernest Beaux portrait
03 · The nose

Ernest Beaux

The man who invented modern perfumery

Ernest Beaux is the perfumer who changed everything. Born in Moscow to a Franco-Russian family, he served as an officer in World War I before entering the laboratories of A. Rallet & Co. in Grasse.

“I went to present her with my creations – two series: 1 to 5 and 20 to 24. From these she chose several, including one labelled Number 5.”

Ernest Beaux · Beaux, "Souvenirs d'un parfumeur", Industrie de la Parfumerie, Oct 1946 (trans. via Bois de Jasmin)
18fragrances
1881born
Frenchnationality

Designer Chanel

More from the house · founded 1921 · France

Le 1940 Rouge deAllure Homme Edition Blanche Eau de Parfum
Try it layered

With Chanel Allure Homme Edition Blanche Eau de Parfum

Adds citrus, woody and vanilla; shares two accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.17/ 5 · 6 ratings

Warmly received so far: loved by 67%, disliked or hated by 17%.

Love67%
Like0%
OK17%
Dislike17%
Hate0%
Loading reviews...