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Etro · Sold as unisex
New Tradition
The hiss of an espresso machine two seconds before the cup arrives, blending the crispness of citrus with the warm embrace of woody notes.
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New TraditionHow it wears
From community votes · bars are each option's shareComposition & Character
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
New Tradition by Etro was launched in 2002 as a fragrance that marries the house's Italian heritage with modern sophistication. The composition opens with bright citrus and aromatic notes like bergamot and lavender, creating an initial freshness that feels both crisp and inviting. As it evolves, warm spices such as cloves and patchouli introduce a layer of complexity, while woody accords of vetiver and musk ground the scent in a familiar yet nuanced warmth.
This fragrance develops its full character over time, so a light application in the morning will allow it to evolve throughout the day. The initial freshness fades within an hour, making way for the richer base notes that carry through the evening.
Fig. 01 — New Tradition, Etro
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Designer Etro
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