Eau de Parfum2019
Si Fiori
Julie MasséThe nose · 41 fragrances · also made Valentino Uomo Born In Roma Yellow Dream (2021)Portrait →

Will you like it? Mark a few fragrances you own or love and we'll tell you.

Giorgio Armani  ·  Sold as feminine

Si Fiori

The moment when the sun filters through city windows, casting light on blooming indoor plants and mixing with the subtle warmth of vanilla-scented candles.

4.193,740 ratingsWell loved by wearers
Scent fingerprintAll 10 accords ↓
vanillafruitycitruspowderyrosemusky
Si FioriPremium · $100–250
54%Similar accords, often for lessGinza Intense · ShiseidoMid-range tier, $40–100 · all 4 of its listed notes are in this one8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate41% say long lasting or eternal
Very weak4%
Weak10%
Moderate45%
Long lasting32%
Eternal9%
SillageModerate37% say strong or enormous
Intimate14%
Moderate50%
Strong26%
Enormous11%
Scent Profile

Composition & Character

Notes Pyramid

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine1%
⚥
Unisex1%
♀
Feminine98%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2019 by Giorgio Armani and crafted by perfumer Julie Massé, Si Fiori is a chypre floral fragrance that embodies the brand's signature Italian elegance. The composition opens with a vibrant burst of black currant and green mandarin, creating an immediate sense of freshness and energy. This lively top note gives way to the heart of neroli and rose, where floral sweetness meets citrus brightness in a delicate balance. As the scent evolves, it settles into a warm base of patchouli, oakmoss, vanilla, and white musk — a combination that adds depth and a powdery warmth.

How to wear it

Si Fiori is best applied in a single generous spritz — its top notes are fleeting but impactful. The powdery base notes take about an hour to fully bloom, making it ideal for daytime wear when you want a scent that evolves with your day.

Fig. 01 — Si Fiori, Giorgio Armani

05 · Acquire

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Julie Massé portrait
03 · The nose

Julie Massé

Tokyo roots, Grasse family, global career

Julie Massé is a perfumer born in Tokyo who moved to France at five, with a father's family rooted in Grasse and trained at the Roure perfumery school.

41fragrances
Frenchnationality

The Si line

32 fragrances, compared side by side

Designer Giorgio Armani

More from the house · founded 1975 · Italy

Si FioriBoss Bottled Marine
Try it layered

With Hugo Boss Boss Bottled Marine

Adds aromatic, warm spicy and green; shares patchouli.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.19/ 5 · 3,740 ratings

Well loved by wearers: loved by 48%, disliked or hated by 9%.

Love48%
Like34%
OK9%
Dislike8%
Hate1%
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