Eau de Parfum1923
Au Matin
Robert BienaiméThe nose · 7 fragrances · also made Quelques Fleurs L'Original Collection Privee (2018)Portrait →

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Houbigant  ·  Sold as feminine

Au Matin

The crisp morning light filtering through sheer curtains in a Parisian apartment, where the scent of fresh flowers mingles with the promise of the day ahead.

Au MatinPremium · $100–250
Scent Profile

Composition & Character

Main Accords

04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 1923, Au Matin by Houbigant is a Floral fragrance created by Robert Bienaimé. Known for its above-average longevity, this scent captures the essence of early 20th-century perfumery within Houbigant's portfolio. It opens with vibrant citrus and floral notes that gradually transition into a rich, warm base of woods and musk, creating an enduring aroma that has made it a collector’s item.

How to wear it

Apply lightly — the longevity of Au Matin means that even a small amount will last throughout the day. The citrus opening is bright and brief, so allow it to transition into its warmer base notes for a more nuanced experience.

Fig. 01 — Au Matin, Houbigant

05 · Acquire

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Robert Bienaimé portrait
03 · The nose

Robert Bienaimé

The house nose of Houbigant

Robert Bienaimé was a French perfumer notable for his work at Houbigant, one of the great historic houses of French perfumery.

7fragrances
Frenchnationality

Designer Houbigant

More from the house · France

Au MatinEau de Rochas Citron Soleil
Try it layered

With Rochas Eau de Rochas Citron Soleil

Adds citrus, white floral and fresh.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
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