Green AppleOpens with
SageHeart
FirDries down to
Bob AlianoThe nose · 5 fragrances · also made Hugo by Karim Rashid (2009)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Hugo Boss · Sold as masculine
Hugo
The crisp morning of a new work week, with the promise of fresh beginnings and steady comfort throughout the day.
Full bottle: Mid-range tier, typically $40–100. Links open each seller's own page. We may earn a commission; it never changes the order.
HugoMid-range · $40–100How it wears
From community votes · bars are each option's shareComposition & Character
The story behind the bottle.
Bob Aliano launched Hugo by Hugo Boss in 1995, crafting an aromatic green fragrance that quickly became emblematic of the era's masculine scent standards. The composition opens with a vibrant green apple note, balanced by lavender and mint, creating a fresh and invigorating top accord. This is followed by a heart of grapefruit, basil, sage, and geranium, adding layers of herbal complexity. The base notes of fir, cedar, patchouli, and carnation bring warmth and depth, grounding the scent in woody comfort.
Widely regarded as a defining 1990s 'aromatic green' fragrance for men, Hugo helped set the template for that era's mainstream men’s fragrances. Its clean, crisp profile made it a staple on many wrists, influencing countless subsequent releases.
This fragrance has a bright opening that fades within an hour, so aim for two sprays to ensure it lingers into the heart notes. The base is warm and woody, making it suitable for both office environments and casual outings.
Fig. 01 — Hugo, Hugo Boss
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Bob Aliano
From Revlon packaging to Hugo BossBob Aliano began his career in the 1970s as Director of Packaging and Product Marketing Development at Revlon, contributing his creative vision to more than three thousand products.
Designer Hugo Boss
More from the house · founded 1924 · Germany
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With Hugo Boss Boss Man
Adds conifer; shares green apple and lavender.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 23%, disliked or hated by 15%.