CardamomOpens with
PineHeart
Palo SantoDries down to
Bertrand DuchaufourThe nose · 120 fragrances · also made Jubilation 40 Man (2023)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Amouage · Sold as unisex
Reasons
The quiet focus of an afternoon brainstorming session, where the crispness of fresh spices meets the comforting embrace of woody and balsamic notes.
Full bottle: Luxury tier, typically $250+. Links open each seller's own page. We may earn a commission; it never changes the order.
ReasonsLuxury · $250+How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Launched in 2024 by Amouage, Reasons is crafted by perfumer Bertrand Duchaufour and embodies the brand's legacy of blending traditional Middle Eastern ingredients with modern olfactory artistry. This woody-spicy fragrance opens with cardamom and pink pepper, creating an aromatic tension that cuts through the richness of hazelnut and cinnamon. The heart unfolds with a mix of pine and cypriol, adding depth to the composition before settling into a warm, balsamic base of cashmeran, white amber, and patchouli. This fragrance is neither overtly masculine nor feminine, making it a versatile choice for those who appreciate complexity.
Reasons has a warm base that blooms slowly over time. Apply two sprays to your pulse points in the morning for a fragrance that evolves as you do throughout the day. It reads better close to skin than from across the room, so layering it with light clothing can enhance its presence.
Fig. 01 — Reasons, Amouage
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Bertrand Duchaufour
The world traveler's noseBertrand Duchaufour is a perfumer-adventurer whose creations read like a travelogue of the senses. Trained at Roure (now Givaudan), his work draws deeply from his journeys through Southeast Asia, the Middle East, and sub-Saharan Africa.
“The art of perfumery must be at the same time, innovative, harmonius, and “sent bon”.”
Bertrand Duchaufour · CaFleureBon, October 2010
Designer Amouage
More from the house · founded 1983 · United Kingdom
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What people
are saying.
Respected, if divisive: loved by 34%, disliked or hated by 19%.