Eau de Parfum2016
Velvet Pure
Rodrigo Flores-RouxThe nose · 55 fragrances · also made Fougere Royale (2010) (2010)Portrait →

Will you like it? Mark a few fragrances you own or love and we'll tell you.

Dolce&Gabbana  ·  Sold as feminine

Velvet Pure

The hiss of an espresso machine two seconds before the cup arrives, capturing the precise moment when freshness and warmth converge in a luxurious blend.

3.80143 ratingsRespected, if divisive
Scent fingerprintAll 7 accords ↓
greenaromaticyellow floralfreshwoodywhite floral
Velvet PureMid-range · $40–100

How it wears

From community votes · bars are each option's share
LongevityModerate43% say long lasting or eternal
Very weak5%
Weak10%
Moderate43%
Long lasting21%
Eternal21%
SillageModerate44% say strong or enormous
Intimate15%
Moderate41%
Strong21%
Enormous24%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine2%
⚥
Unisex52%
♀
Feminine46%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2016 by Dolce&Gabbana, Velvet Pure is a Floral Green fragrance that balances the crisp greenery of galbanum and fig leaf with the warm embrace of jasmine and labdanum. The composition opens with an invigorating freshness that gradually gives way to a heart filled with yellow narcissus and Tunisian neroli, before settling into a woody base anchored by haitian vetiver and orris root. This fragrance is a proof of Dolce&Gabbana's commitment to creating luxurious scents that blend traditional Italian elegance with modern sophistication.

How to wear it

Apply Velvet Pure to pulse points for a gentle yet lasting presence. The fresh top notes are vibrant but fleeting, so layering it with a touch of the woody base can extend its longevity throughout the day.

Fig. 01 — Velvet Pure, Dolce&Gabbana

05 · Acquire

Where to buy.

Try before you commit

Wear it for a week first

A decant costs a fraction of a bottle and tells you how it lasts on your skin.

Ready for a full bottle

Live prices aren't shown yet. Each link opens that seller's own search; we may earn a commission.

Scent Finder

Not sure it's you?

Five questions, about a minute, no account. You get a shortlist that fits how you actually wear fragrance.

Find your scent
Rodrigo Flores-Roux portrait
03 · The nose

Rodrigo Flores-Roux

Mexico City to the Fragrance Foundation Hall of Fame

Rodrigo Flores-Roux, born and raised in Mexico City, studied biology before moving to France at 20 in 1989 to attend ISIPCA in Versailles, interning along the way with Jean-Claude Ellena.

55fragrances
Mexicannationality

Designer Dolce&Gabbana

More from the house · founded 1985 · Italy

Velvet PureShefon
Try it layered

With Al Haramain Perfumes Shefon

Adds citrus, fresh spicy and powdery; shares jasmine and orris root.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.80/ 5 · 143 ratings

Respected, if divisive: loved by 32%, disliked or hated by 18%.

Love32%
Like37%
OK13%
Dislike15%
Hate3%
Loading reviews...