Olivier CrespThe nose · 273 fragrances · also made Gentleman Eau de Parfum Reserve Privee (2022)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Donna Karan · Sold as feminine
Pure DKNY
The quiet confidence of stepping into a boardroom — where crisp florals meet powdery warmth, creating an atmosphere that is both approachable and sophisticated.
Full bottle: Mid-range tier, typically $40–100. Links open each seller's own page. We may earn a commission; it never changes the order.
Pure DKNYMid-range · $40–100
43%Similar accords, often for lessThara · Lattafa PerfumesBudget tier, under $40 · shares 4 of its 9 notes8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
The story behind the bottle.
Pure DKNY, launched in 2010 and crafted by perfumer Olivier Cresp, is a Floral fragrance that embodies the essence of modern elegance. It opens with bright floral notes that are immediately fresh and inviting, transitioning into a heart of white florals and powdery accords that add a sense of softness and warmth. The base notes of amber and aquatic elements create an intriguing contrast, grounding the composition in a subtle yet compelling way.
One or two sprays are sufficient as the fragrance builds gradually on the skin. The aquatic notes ensure it remains fresh throughout the day, making it ideal for daytime wear. For a more pronounced effect in the evening, reapply to enhance its powdery warmth.
Fig. 01 — Pure DKNY, Donna Karan
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Olivier Cresp
The fragrance architectOlivier Cresp is a master perfumer at Firmenich and one of the most accomplished creators in the modern fragrance industry.
“I consider my style a minimalist one, because I am used to expressing figurative ideas through short formulas.”
Olivier Cresp · fragroom, August 2018
The Pure DKNY line
4 fragrances, compared side by side
Designer Donna Karan
More from the house · United States
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Chosen from what wearers say it smells like, what its fans also love, and its notes
DiorPure PoisonEDP · ★ 4.04Similar notes and accords
Viktor&RolfFlowerbombEDP · ★ 3.92Loved by the same people
VersaceBright CrystalEDP · ★ 3.74Loved by the same people
Donna KaranDKNY Be Delicious Fresh Blossom Skin Hydrating Eau de ToiletteEDT · ★ 3.70Similar notes and accordsStill deciding?Try the Scent Finder →Love it, not the price?
Matched by accords and notes. Sample first, then decide.
The originalPure DKNYDonna Karan · Mid-range · $40–100Lattafa PerfumesTharaShares 4 of its 9 notesunder $40★ 3.88 (32)45%Match
Lattafa Perfumes · 2019Oyoon Al QamarShares 4 of its 10 notesunder $40★ 4.00 (4)
With Donna Karan DK
Adds fruity, sweet and warm spicy; shares orchid and jasmine and 1 more note.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 24%, disliked or hated by 18%.