Lemon VerbenaOpens with
HoneysuckleHeart
SeaweedDries down to
Clément GavarryThe nose · 55 fragrances · also made Emporio Armani White For Him (2001)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Donna Karan · Sold as feminine
Pure DKNY Verbena
The crispness of a summer morning as you step outside, where lemon verbena and basil create a refreshing aura that carries through the day.
Full bottle: Mid-range tier, typically $40–100. Links open each seller's own page. We may earn a commission; it never changes the order.
Pure DKNY VerbenaMid-range · $40–100
41%Similar accords, often for lessAristocrat Coastal · AjmalBudget tier, under $40 · shares 4 of its 8 notes8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Launched in 2011 by Donna Karan, Pure DKNY Verbena is crafted by perfumer Clément Gavarry to embody the essence of freshness and vibrancy. The fragrance opens with lemon verbena, a bright and invigorating note that sets the tone for the entire composition. As it evolves, basil adds a fresh spicy edge, while honeysuckle and peony introduce soft floral nuances. The heart is complemented by jasmine, bringing depth and warmth, while seaweed and vetiver ground the scent with earthy undertones. Amber rounds out the base, providing a subtle sweetness that lingers without overpowering.
Apply two sprays to your pulse points for optimal longevity. The citrus opening is bright but fades quickly, so rely on the vetiver and amber base notes to maintain its presence throughout the day.
Fig. 01 — Pure DKNY Verbena, Donna Karan
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
Live prices aren't shown yet. Each link opens that seller's own search; we may earn a commission.
Not sure it's you?
Five questions, about a minute, no account. You get a shortlist that fits how you actually wear fragrance.
Clément Gavarry
The fourth generation, raised on forest and seaClément Gavarry is a Paris-born perfumer and the fourth generation of his family to work in fragrance creation, introduced to scent by his father, perfumer Max Gavarry, through the forest and the sea.
The Pure DKNY line
4 fragrances, compared side by side
Designer Donna Karan
More from the house · United States
You Might Also Like
Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the price?
Matched by accords and notes. Sample first, then decide.
The originalPure DKNY VerbenaDonna Karan · Mid-range · $40–100Ajmal · 2024Aristocrat CoastalShares 4 of its 8 notesunder $40★ 3.71 (51)
With Donna Karan Cashmere Mist Collector's Edition
Adds woody, powdery and warm spicy; shares two accords.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 21%, disliked or hated by 17%.