Black CurrantOpens with
JasmineHeart
AlmondDries down to
Alberto Morillas479 fragrancesPortrait →
Jacques Cavallier-Belletrud228 fragrancesPortrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Givenchy · Sold as feminine
My Couture
The quiet sophistication of stepping into a well-appointed boutique where fresh florals and almond notes create an inviting atmosphere, ready for the day ahead.
Full bottle: Premium tier, typically $100–250. Links open each seller's own page. We may earn a commission; it never changes the order.
My CouturePremium · $100–250
51%Similar accords, often for lessHabik For Women · Lattafa PerfumesBudget tier, under $40 · shares freesia, jasmine and musk8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Launched in 2003 by Givenchy, My Couture is a floral fragrance that embodies the French brand's signature blend of elegance and modernity. The composition opens with black currant and freesia, creating an initial burst of freshness that transitions into the heart notes of jasmine and lily-of-the-valley, offering a delicate balance of sweetness and purity. Almond and musk provide a warm, nutty base that grounds the scent in a subtle yet enduring way.
My Couture is best applied to pulse points in light layers. The fresh top notes are bright but dissipate within two hours, so reapply if you want them to linger. The musky base notes develop over time, making this fragrance particularly suited for daytime wear.
Fig. 01 — My Couture, Givenchy
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Not sure it's you?
Five questions, about a minute, no account. You get a shortlist that fits how you actually wear fragrance.
Alberto Morillas
The invisible architectAlberto Morillas is one of the most prolific and celebrated perfumers of the modern era. Born in Seville and trained in Geneva at Firmenich, he possesses an extraordinary gift for constructing fragrances that feel simultaneously complex and effortless.
“Technique is important, but it's the perfumer's soul that makes the difference.”
Alberto Morillas · Mizensir journal ('Nose-to-nose with founder Alberto Morillas'), July 2025
Co-created with Jacques Cavallier Belletrud
Designer Givenchy
More from the house · founded 1952 · France
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the $100–250 price?
Matched by accords and notes. Sample first, then decide.
The originalMy CoutureGivenchy · Premium · $100–250Lattafa Perfumes · 2025Habik For WomenShares Freesia, Jasmine and Muskunder $40★ 4.24 (813)49%Match
Kenzo · 2011Flower TagShares 4 of its 9 notes$40–100★ 3.72 (980)49%Match
Lattafa PerfumesMahasin CrystalShares 5 of its 12 notesunder $40★ 4.02 (127)50%Match
Coach · 2014Love Eau BlushShares 5 of its 11 notes$40–100★ 3.82 (34)
With Nike Nike Indigo Man
Adds woody, citrus and amber; shares one accord.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 20%, disliked or hated by 30%.