Eau de Parfum2016
Mmmm...
Romano RicciThe nose · 25 fragrances · also made X SKINS (2025)Portrait →

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Juliette Has A Gun  ·  Sold as unisex

Mmmm...

The warm embrace of a cozy evening, where the air is filled with the scent of sweet florals and soft vanilla.

3.695,716 ratingsRespected, if divisive
Scent fingerprintAll 10 accords ↓
powderysweetvanillawhite floralfruitywoody
Mmmm...Premium · $100–250
51%Similar accords, often for lessDolce Gabbana Pour Femme · Dolce&GabbanaMid-range tier, $40–100 · shares 6 of its 9 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate27% say long lasting or eternal
Very weak7%
Weak17%
Moderate50%
Long lasting21%
Eternal6%
SillageModerate26% say strong or enormous
Intimate23%
Moderate51%
Strong16%
Enormous10%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine1%
⚥
Unisex7%
♀
Feminine92%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2016 by Juliette Has A Gun, Mmmm... is a unisex fragrance that captures the essence of romantic indulgence. The composition opens with fruity raspberry and geranium before leading into a heart filled with white florals like tuberose, jasmine sambac, and orange blossom. This floral bouquet then settles into a base of vanilla, caramel, and woody notes such as sandalwood and patchouli. Mmmm... is frequently described by reviewers as a lighter, more wearable alternative to Dior Hypnotic Poison, often recommended as a safe blind-buy for that reason. However, the performance can be hit or miss, with some finding the vanilla-caramel base long-lasting and opulent, while others report it fading within 30 minutes.

How to wear it

Apply two sprays to your pulse points. The fruity and floral top notes will be prominent for about an hour before fading into the rich vanilla-caramel base. If you want it to last longer, layer it over a moisturizer or use it after a hot shower when your skin is still warm.

Fig. 01 — Mmmm..., Juliette Has A Gun

05 · Acquire

Where to buy.

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Romano Ricci portrait
03 · The nose

Romano Ricci

Juliet, armed with a gun

Romano Ricci, born in 1978, is the great-grandson of designer Nina Ricci and grandson of Robert Ricci, who created L'Air du Temps — yet he chose to become a self-taught perfumer rather than lean on his fashion pedigree.

25fragrances
1978born
Frenchnationality

Designer Juliette Has A Gun

More from the house · Italy

Similar accords, often for less

Love it, not the $100–250 price?

Matched by accords and notes. Sample first, then decide.

See all 8 matches
Mmmm...X SKINS
Try it layered

With Juliette Has A Gun X SKINS

Adds musky, oud and fresh; shares vanilla.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.69/ 5 · 5,716 ratings

Respected, if divisive: loved by 28%, disliked or hated by 20%.

Love28%
Like37%
OK15%
Dislike17%
Hate3%
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