Eau de Parfum2021
Ginza

Will you like it? Mark a few fragrances you own or love and we'll tell you.

Shiseido  ·  Sold as feminine

Ginza

The bustling energy of a high-end department store where fresh floral bouquets sit beside ripe pomegranates, capturing the intersection of nature and luxury.

3.802,122 ratingsRespected, if divisive
Scent fingerprintAll 8 accords ↓
floralwoodyfresh spicysweetpatchouliwhite floral
GinzaMid-range · $40–100
45%Similar accords, often for lessVery Sexy Orchid · Victoria's SecretBudget tier, under $40 · shares 4 of its 7 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate38% say long lasting or eternal
Very weak3%
Weak11%
Moderate48%
Long lasting32%
Eternal6%
SillageModerate29% say strong or enormous
Intimate11%
Moderate60%
Strong24%
Enormous5%
Scent Profile

Composition & Character

Notes Pyramid

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine1%
⚥
Unisex2%
♀
Feminine97%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Ginza, launched by Shiseido in 2021 and crafted by perfumers Karine Dubreuil-Sereni and Maïa Lernout, is a Floral Fruity fragrance that encapsulates the vibrant yet refined essence of Tokyo's upscale district. The composition opens with pomegranate and pink pepper, adding a fresh spicy element to the mix. This leads into a heart of orchid, freesia, magnolia, and jasmine, creating a lush floral bouquet. The base notes of patchouli, hinoki, and sandalwood ground the fragrance with their woody warmth, resulting in an aroma that is both uplifting and comforting.

How to wear it

Apply Ginza to pulse points for an immediate burst of freshness from the top notes. The woody base will gradually come into its own after about an hour, so a second light spritz midway through the day can enhance its warmth.

Fig. 01 — Ginza, Shiseido

05 · Acquire

Where to buy.

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Karine Dubreuil-Sereni portrait
03 · The nose

Karine Dubreuil-Sereni

Grasse's jasmine, in every composition

Karine Dubreuil-Sereni was born and raised in Grasse, surrounded by jasmine, orange blossom, mimosa, rose, and iris, and trained at Roure Bertrand Dupont, now Givaudan.

54fragrances
Frenchnationality

Co-created with Maïa Lernout

The Ginza line

5 fragrances, compared side by side

Designer Shiseido

More from the house · founded 1872 · Japan

Similar accords, often for less

Love it, not the price?

Matched by accords and notes. Sample first, then decide.

See all 8 matches
GinzaMizu No Ka 2011
Try it layered

With Shiseido Mizu No Ka 2011

Adds citrus, green and powdery; shares sandalwood.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.80/ 5 · 2,122 ratings

Respected, if divisive: loved by 27%, disliked or hated by 13%.

Love27%
Like41%
OK19%
Dislike12%
Hate2%
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