Eau de Parfum2025
Ginza Datura
Karine Dubreuil-SereniThe nose · 54 fragrances · also made Gucci Pour Homme II (2007)Portrait →

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Shiseido  ·  Sold as feminine

Ginza Datura

The bustling streets of Ginza at twilight, where the crispness of a spring evening meets the warmth of city lights.

3.81202 ratingsRespected, if divisive
Scent fingerprintAll 7 accords ↓
woodywhite floralcitrusyellow floralaromaticpowdery
Ginza DaturaMid-range · $40–100
46%Similar accords, often for lessGolden Decade Summer · ZaraBudget tier, under $40 · shares sandalwood8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate27% say long lasting or eternal
Very weak4%
Weak11%
Moderate58%
Long lasting24%
Eternal4%
SillageModerate38% say strong or enormous
Intimate11%
Moderate51%
Strong36%
Enormous3%
Scent Profile

Composition & Character

Notes Pyramid

HeartThe Soul

BaseFoundation

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine7%
⚥
Unisex13%
♀
Feminine80%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Ginza Datura by Shiseido, launched in 2025 and crafted by Karine Dubreuil-Sereni, is a floral fragrance that captures the essence of duality. The composition opens with a bright burst of grapefruit and ylang-ylang before settling into a rich blend of sandalwood and palo santo. This contrast between citrus freshness and woody warmth creates an intriguing interplay that evolves throughout the day.

How to wear it

Apply two sprays to your pulse points for a balanced experience. The grapefruit and ylang-ylang notes are most prominent in the first hour but give way to the sandalwood base that lasts well into the night.

Fig. 01 — Ginza Datura, Shiseido

05 · Acquire

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Karine Dubreuil-Sereni portrait
03 · The nose

Karine Dubreuil-Sereni

Grasse's jasmine, in every composition

Karine Dubreuil-Sereni was born and raised in Grasse, surrounded by jasmine, orange blossom, mimosa, rose, and iris, and trained at Roure Bertrand Dupont, now Givaudan.

54fragrances
Frenchnationality

The Ginza line

5 fragrances, compared side by side

Designer Shiseido

More from the house · founded 1872 · Japan

Similar accords, often for less

Love it, not the price?

Matched by accords and notes. Sample first, then decide.

See all 8 matches
Ginza DaturaMizu No Ka 2011
Try it layered

With Shiseido Mizu No Ka 2011

Adds green and warm spicy; shares sandalwood.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.81/ 5 · 202 ratings

Respected, if divisive: loved by 31%, disliked or hated by 15%.

Love31%
Like37%
OK17%
Dislike11%
Hate3%
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