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Alfred Dunhill · Sold as masculine
Desire Platinum
The precision and craftsmanship of a well-crafted timepiece — where crisp freshness meets warm wood, creating an elegant blend that feels both modern and lasting.
Full bottle: Mid-range tier, typically $40–100. Links open each seller's own page. We may earn a commission; it never changes the order.
Desire PlatinumMid-range · $40–100
47%Similar accords, often for lessFrankie · Ariana GrandeBudget tier, under $40 · shares pink pepper, musk and sandalwood8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
The story behind the bottle.
Desire Platinum by Alfred Dunhill, launched in 2022, is a Woody fragrance that blends fresh and spicy notes with warm and earthy accords. The top note of rhubarb brings a bright, slightly tangy freshness to the composition, while pink pepper adds an invigorating and bold layer to the heart. This combination creates a dynamic tension between crispness and warmth, making it both memorable and engaging. The base notes of musk and sandalwood provide a warm, earthy finish that lingers throughout the day, grounding the fragrance in understated luxury.
Apply two sprays to ensure the rhubarb top note has enough presence without overpowering. The musk and sandalwood base notes develop slowly over time, so it's best for daytime wear when you want a fragrance that evolves gracefully throughout the day.
Fig. 01 — Desire Platinum, Alfred Dunhill
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Designer Alfred Dunhill
More from the house · United Kingdom
You Might Also Like
Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the price?
Matched by accords and notes. Sample first, then decide.
The originalDesire PlatinumAlfred Dunhill · Mid-range · $40–100
Ariana Grande · 2016FrankieShares Pink pepper, Musk and Sandalwoodunder $40★ 3.76 (262)

With Alfred Dunhill Blend 30
Adds fresh spicy, warm spicy and amber; shares sandalwood and musk.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 39%, disliked or hated by 17%.



















