RaspberryOpens with
RoseHeart
VanillaDries down to
Anne FlipoThe nose · 287 fragrances · also made Invictus Victory Elixir (2023)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Giorgio Armani · Sold as feminine
Emporio Armani Because It’s You
The quiet confidence of stepping into an elegant office — where the crisp freshness of lemon and raspberry meets the warm, cozy notes of vanilla and musk.
Full bottle: Premium tier, typically $100–250. Links open each seller's own page. We may earn a commission; it never changes the order.
Emporio Armani Because It’s YouPremium · $100–250
71%Similar accords, often for lessRose Extase · Nina RicciMid-range tier, $40–100 · shares 5 of its 6 notes8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
The story behind the bottle.
Launched in 2017 by Giorgio Armani and crafted by perfumer Anne Flipo, Emporio Armani Because It’s You is a Floral Fruity fragrance that captures the essence of modern femininity. The composition opens with raspberry and lemon, creating an initial burst of fruity freshness before transitioning into a heart of rose and neroli. This floral bouquet is softened further by vanilla, musk, and amberwood notes, resulting in a warm and inviting scent that feels both sophisticated and comforting.
One or two sprays is sufficient to capture the essence of this fragrance. The fruity top notes are bright but fleeting, so it’s best applied in a well-lit space to enjoy their full impact before the softer florals and powdery base notes take center stage.
Fig. 01 — Emporio Armani Because It’s You, Giorgio Armani
Where to buy.
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Anne Flipo
Elegance distilledAnne Flipo is a senior perfumer at IFF and one of the most accomplished noses of her generation, responsible for some of the most commercially successful and critically admired fragrances of the 21st century.
“Orange blossom takes a huge part in my signature too. It is the ingredient I would never be fed up with. I could create a thousand perfumes around it, without it ever being redundant.”
Anne Flipo · Everfumed (from Fernweh Editions), July 2020
Designer Giorgio Armani
More from the house · founded 1975 · Italy
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Giorgio ArmaniEmporio Armani In Love With YouEDP · ★ 3.76Similar notes and accords
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Boadicea the VictoriousEmpire★ 4.21Similar notes and accordsStill deciding?Try the Scent Finder →Love it, not the $100–250 price?
Matched by accords and notes. Sample first, then decide.
The originalEmporio Armani Because It’s YouGiorgio Armani · Premium · $100–250Nina Ricci · 2017Rose ExtaseShares 5 of its 6 notes$40–100★ 4.04 (1,492)55%Match
Kayali Fragrances · 2024Capri in a Bottle Lemon Sugar | 14 Eau de ParfumShares 4 of its 6 notes$40–100★ 4.05 (1,467)54%Match
Lattafa Perfumes · 2022LahdathShares 4 of its 6 notesunder $40★ 4.06 (229)53%Match
Zara · 2018Dear LilacShares 4 of its 7 notesunder $40★ 4.29 (73)
With Zaharoff Signature Rosé
Adds warm spicy, fresh spicy and balsamic; shares six accords.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 29%, disliked or hated by 17%.