2020
The Ginza

Will you like it? Mark a few fragrances you own or love and we'll tell you.

Shiseido  ·  Sold as feminine

The Ginza

The hum of a bustling city street at dusk, where the crisp air is infused with the subtle sweetness of flowers and the gentle warmth of woodsy notes.

4.1619 ratingsWarmly received so far
Scent fingerprintAll 10 accords ↓
citrusyellow floralwhite floralsweetwoodyrose
The GinzaMid-range · $40–100
48%Similar accords, often for lessHeart Of Ylang · ZaraBudget tier, under $40 · shares 6 of its 8 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate21% say long lasting or eternal
Very weak0%
Weak7%
Moderate71%
Long lasting14%
Eternal7%
SillageModerate28% say strong or enormous
Intimate7%
Moderate65%
Strong28%
Enormous0%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine0%
⚥
Unisex33%
♀
Feminine67%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2020, The Ginza by Shiseido is a floral fragrance that captures the essence of modern elegance and sophistication. Perfumers Karine Dubreuil-Sereni and Maïa Lernout have crafted a composition where bergamot and sweet orange create a bright citrus opening, while rose and jasmine sambac bring depth with their rich floral notes. The base of sandalwood and cedar provides warmth and comfort, making this scent both fresh and inviting.

How to wear it

One or two sprays are enough to capture the essence of The Ginza. It blooms beautifully on skin within minutes, so avoid layering multiple times in quick succession. This fragrance reads better close to skin rather than filling a room.

Fig. 01 — The Ginza, Shiseido

05 · Acquire

Where to buy.

Try before you commit

Wear it for a week first

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Karine Dubreuil-Sereni portrait
03 · The nose

Karine Dubreuil-Sereni

Grasse's jasmine, in every composition

Karine Dubreuil-Sereni was born and raised in Grasse, surrounded by jasmine, orange blossom, mimosa, rose, and iris, and trained at Roure Bertrand Dupont, now Givaudan.

54fragrances
Frenchnationality

Co-created with Maïa Lernout

Designer Shiseido

More from the house · founded 1872 · Japan

Similar accords, often for less

Love it, not the price?

Matched by accords and notes. Sample first, then decide.

See all 8 matches
The GinzaThe originalThe GinzaShiseido · Mid-range · $40–100
48%MatchZara · 2017Heart Of YlangShares 6 of its 8 notesunder $40★ 4.62 (13)
The GinzaInoui
Try it layered

With Shiseido Inoui

Adds aromatic, mossy and fresh spicy; shares four accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.16/ 5 · 19 ratings

Warmly received so far: loved by 42%, disliked or hated by 11%.

Love42%
Like42%
OK5%
Dislike11%
Hate0%
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