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Van Cleef & Arpels · Sold as feminine
Murmure
A quiet conversation in a softly lit room, where the scent of rich florals and warm woods creates an atmosphere of understated elegance.
Full bottle: Premium tier, typically $100–250. Links open each seller's own page. We may earn a commission; it never changes the order.
MurmurePremium · $100–250
51%Similar accords, often for lessSublime Epoque · ZaraBudget tier, under $40 · shares 5 of its 6 notes8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
HeartThe Soul
BaseFoundation
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Murmure by Van Cleef & Arpels was launched in 2002, crafted by perfumers Alberto Morillas and Jacques Cavallier Belletrud. This fragrance opens with a bright mandarin orange, creating an initial burst of freshness that quickly gives way to the rich layers of white florals like freesia, jasmine, and tuberose. The heart is centered around the delicate scent of white rose and orange blossom, which adds a subtle sweetness without overpowering the composition. As it settles into its woody base notes of cinnamon, Brazilian rosewood, cedar, and vanilla, Murmure reveals an animalic warmth that grounds the floral bouquet in something more intimate and sensuous.
Apply Murmure with two sprays to allow its layers to unfold naturally. The mandarin top notes fade quickly, so ensure that you wait a few minutes before heading out. This fragrance reads best close to the skin rather than from afar, making it perfect for intimate settings where its nuances can be fully appreciated.
Fig. 01 — Murmure, Van Cleef & Arpels
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Alberto Morillas
The invisible architectAlberto Morillas is one of the most prolific and celebrated perfumers of the modern era. Born in Seville and trained in Geneva at Firmenich, he possesses an extraordinary gift for constructing fragrances that feel simultaneously complex and effortless.
“Technique is important, but it's the perfumer's soul that makes the difference.”
Alberto Morillas · Mizensir journal ('Nose-to-nose with founder Alberto Morillas'), July 2025
Co-created with Jacques Cavallier Belletrud
The Murmure line
2 fragrances, compared side by side
Designer Van Cleef & Arpels
More from the house · France
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the $100–250 price?
Matched by accords and notes. Sample first, then decide.
The originalMurmureVan Cleef & Arpels · Premium · $100–250Zara · 2021Sublime EpoqueShares 5 of its 6 notesunder $40★ 4.13 (882)46%Match
Shiseido · 2024Ginza NightShares 5 of its 7 notes$40–100★ 3.85 (478)
With Van Cleef & Arpels Santal Blanc Le Parfum
Adds powdery, amber and aromatic; shares one accord.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 26%, disliked or hated by 29%.