Eau de Parfum2004
M7 Fresh
Jacques Cavallier-BelletrudThe nose · 228 fragrances · also made Opium Pour Homme Eau de Parfum (1995)Portrait →

Will you like it? Mark a few fragrances you own or love and we'll tell you.

Yves Saint Laurent  ·  Sold as masculine

M7 Fresh

The hiss of an espresso machine two seconds before the cup arrives — where crisp citrus meets warm, spicy undertones, creating a moment that feels both energizing and grounded.

4.31571 ratingsA community favourite
Scent fingerprint
citrusfresh spicyoudaromaticfresh
M7 FreshPremium · $100–250
50%Similar accords, often for lessSunrise On The Red Sand Dunes · ZaraBudget tier, under $40 · shares 4 of its 7 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate46% say long lasting or eternal
Very weak5%
Weak7%
Moderate42%
Long lasting39%
Eternal7%
SillageModerate35% say strong or enormous
Intimate13%
Moderate52%
Strong22%
Enormous13%
Scent Profile

Composition & Character

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine79%
⚥
Unisex21%
♀
Feminine0%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2004 by Yves Saint Laurent and crafted by Jacques Cavallier, M7 Fresh is a Woody fragrance that seamlessly blends freshness with depth. The composition opens with the zesty brightness of Florida grapefruit, bergamot, and mandarin orange, creating an invigorating contrast to the rich oud notes that emerge in the base. This interplay between fresh citrus and warm woody accords makes M7 Fresh a compelling choice for those who appreciate both vibrancy and sophistication.

How to wear it

M7 Fresh's top notes are bright but fleeting, so apply a generous spritz to ensure they catch your attention. The oud base takes about an hour to fully bloom, making it ideal for daytime wear when you want a scent that evolves throughout the day.

Fig. 01 — M7 Fresh, Yves Saint Laurent

05 · Acquire

Where to buy.

Try before you commit

Wear it for a week first

A decant costs a fraction of a bottle and tells you how it lasts on your skin.

Ready for a full bottle

Live prices aren't shown yet. Each link opens that seller's own search; we may earn a commission.

Scent Finder

Not sure it's you?

Five questions, about a minute, no account. You get a shortlist that fits how you actually wear fragrance.

Find your scent
Jacques Cavallier-Belletrud portrait
03 · The nose

Jacques Cavallier-Belletrud

Louis Vuitton's master perfumer

Jacques Cavallier Belletrud is the master perfumer at Louis Vuitton and one of the most accomplished noses in the industry.

“It was like a game, but it helped me, step by step, learn the language of perfume.”

Jacques Cavallier-Belletrud · Thames & Hudson / Sharp Magazine profiles
228fragrances
1962born
Frenchnationality

The M7 line

2 fragrances, compared side by side

Designer Yves Saint Laurent

More from the house · founded 1961 · France

M7 FreshVie de Chateau Intense
Try it layered

With Nicolai Parfumeur Createur Vie de Chateau Intense

Adds woody, green and earthy; shares bergamot and musk.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.31/ 5 · 571 ratings

A community favourite: loved by 49%, disliked or hated by 7%.

Love49%
Like40%
OK4%
Dislike7%
Hate0%
Loading reviews...