Eau de Parfum2016
Wild Strawberry & Parsley
Anne FlipoThe nose · 287 fragrances · also made Invictus Victory Elixir (2023)Portrait →

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Jo Malone London  ·  Sold as unisex

Wild Strawberry & Parsley

The kitchen countertop where the scent of freshly picked herbs and ripe berries blend together, evoking a sense of home-cooked comfort and casual elegance.

4.09211 ratingsWell loved by wearers
Scent fingerprint
greenaromaticfresh spicyfruitysweetwoody
Wild Strawberry & ParsleyPremium · $100–250
38%Similar accords, often for lessLes Belles de Ricci Liberty Fizz · Nina RicciMid-range tier, $40–100 · shares tomato leaf, black currant and basil8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate20% say long lasting or eternal
Very weak21%
Weak26%
Moderate34%
Long lasting16%
Eternal3%
SillageIntimate25% say strong or enormous
Intimate43%
Moderate32%
Strong12%
Enormous12%
Scent Profile

Composition & Character

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine6%
⚥
Unisex47%
♀
Feminine47%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2016 by Jo Malone London, Wild Strawberry & Parsley is an aromatic green fragrance crafted by perfumer Anne Flipo. It opens with a vibrant blend of parsley and tomato leaf, bringing the freshness of a garden to life. This is balanced by the sweetness of wild strawberry and black currant, while basil adds a subtle spiciness. The composition settles into a woody base of violet leaf, white musk, and oakmoss, creating an inviting and grounded finish.

How to wear it

This fragrance has a strong opening that fades within an hour. Apply it generously to ensure the woody base notes have time to develop on your skin. It reads best close to the skin rather than across a room, making it ideal for intimate settings.

Fig. 01 — Wild Strawberry & Parsley, Jo Malone London

05 · Acquire

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Anne Flipo portrait
03 · The nose

Anne Flipo

Elegance distilled

Anne Flipo is a senior perfumer at IFF and one of the most accomplished noses of her generation, responsible for some of the most commercially successful and critically admired fragrances of the 21st century.

“Orange blossom takes a huge part in my signature too. It is the ingredient I would never be fed up with. I could create a thousand perfumes around it, without it ever being redundant.”

Anne Flipo · Everfumed (from Fernweh Editions), July 2020
287fragrances
Frenchnationality

Designer Jo Malone London

More from the house · founded 1990 · United Kingdom

Similar accords, often for less

Love it, not the $100–250 price?

Matched by accords and notes. Sample first, then decide.

See all 8 matches
Wild Strawberry & ParsleySunset Heat for Men
Try it layered

With Escada Sunset Heat for Men

Adds citrus, tropical and musky; shares four accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.09/ 5 · 211 ratings
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