← Insights

Marketed vs worn

Every fragrance is marketed for someone. The community's gender votes say who actually wears it, and the two often part ways.

Sold for women, worn more widely

  1. When the Rain Stops

    Maison Martin Margiela

    When the Rain Stops · 2021

    Sold as feminine · 2,334 votes

    Masculine 24%Unisex 60%Feminine 17%
  2. Beach Hut Woman

    Amouage

    Beach Hut Woman · 2018

    Sold as feminine · 529 votes

    Masculine 20%Unisex 67%Feminine 14%
  3. Plum Japonais

    Tom Ford

    Plum Japonais · 2013

    Sold as feminine · 693 votes

    Masculine 22%Unisex 61%Feminine 18%
  4. Eau des Merveilles Bleue

    Hermès

    Eau des Merveilles Bleue · 2016

    Sold as feminine · 975 votes

    Masculine 12%Unisex 63%Feminine 26%
  5. Black Orchid

    Tom Ford

    Black Orchid · 2006

    Sold as feminine · 10,986 votes

    Masculine 13%Unisex 56%Feminine 32%
  6. Santal Blush

    Tom Ford

    Santal Blush · 2011

    Sold as feminine · 916 votes

    Masculine 10%Unisex 58%Feminine 32%
  7. Dark Amber & Ginger Lily

    Jo Malone London

    Dark Amber & Ginger Lily · 2008

    Sold as feminine · 754 votes

    Masculine 9%Unisex 59%Feminine 32%
  8. Les Exclusifs de Chanel Coromandel

    Chanel

    Les Exclusifs de Chanel Coromandel

    Sold as feminine · 666 votes

    Masculine 10%Unisex 57%Feminine 34%
  9. Bohemian Oud

    Zara

    Bohemian Oud · 2022

    Sold as feminine · 633 votes

    Masculine 6%Unisex 61%Feminine 32%
  10. Elixir des Merveilles

    Hermès

    Elixir des Merveilles · 2006

    Sold as feminine · 1,210 votes

    Masculine 8%Unisex 52%Feminine 40%
  11. China White

    Nasomatto

    China White · 2008

    Sold as feminine · 526 votes

    Masculine 7%Unisex 55%Feminine 38%
  12. Myths Woman

    Amouage

    Myths Woman · 2016

    Sold as feminine · 541 votes

    Masculine 6%Unisex 55%Feminine 39%
  13. Obsession

    Calvin Klein

    Obsession · 1985

    Sold as feminine · 2,682 votes

    Masculine 8%Unisex 49%Feminine 44%
  14. Not A Perfume

    Juliette Has A Gun

    Not A Perfume · 2010

    Sold as feminine · 6,084 votes

    Masculine 1%Unisex 61%Feminine 38%
  15. Eau des Merveilles

    Hermès

    Eau des Merveilles · 2004

    Sold as feminine · 1,532 votes

    Masculine 7%Unisex 49%Feminine 45%

Sold for men, worn more widely

  1. (Shamanilla)

    Zara

    (Shamanilla) · 2024

    Sold as masculine · 588 votes

    Masculine 12%Unisex 65%Feminine 23%
  2. Green Lover

    Lolita Lempicka

    Green Lover · 2019

    Sold as masculine · 1,219 votes

    Masculine 15%Unisex 66%Feminine 19%
  3. Le Beau Narcisse

    Jean Paul Gaultier

    Le Beau Narcisse · 2026

    Sold as masculine · 671 votes

    Masculine 26%Unisex 51%Feminine 23%
  4. Tender Amber

    Zara

    Tender Amber · 2023

    Sold as masculine · 552 votes

    Masculine 31%Unisex 59%Feminine 10%
  5. Lyric Man

    Amouage

    Lyric Man · 2008

    Sold as masculine · 1,357 votes

    Masculine 37%Unisex 51%Feminine 12%
  6. Tobacco Collection Rich Warm Addictive

    Zara

    Tobacco Collection Rich Warm Addictive · 2016

    Sold as masculine · 1,514 votes

    Masculine 39%Unisex 51%Feminine 10%
  7. For Him Red Edition

    Zara

    For Him Red Edition · 2022

    Sold as masculine · 848 votes

    Masculine 37%Unisex 57%Feminine 6%
  8. Sand Desert At Sunset

    Zara

    Sand Desert At Sunset · 2023

    Sold as masculine · 1,497 votes

    Masculine 37%Unisex 57%Feminine 6%
  9. Black Aoud

    Montale

    Black Aoud · 2006

    Sold as masculine · 1,508 votes

    Masculine 43%Unisex 46%Feminine 11%
  10. Fleur du Male

    Jean Paul Gaultier

    Fleur du Male · 2007

    Sold as masculine · 592 votes

    Masculine 42%Unisex 50%Feminine 8%
  11. L'Homme À la Rose

    Maison Francis Kurkdjian

    L'Homme À la Rose · 2020

    Sold as masculine · 1,196 votes

    Masculine 42%Unisex 51%Feminine 8%
  12. Imitation Man

    Amouage

    Imitation Man · 2018

    Sold as masculine · 592 votes

    Masculine 45%Unisex 45%Feminine 10%
  13. Tobacco Collection Rich Warm Addictive 2021

    Zara

    Tobacco Collection Rich Warm Addictive 2021 · 2021

    Sold as masculine · 1,973 votes

    Masculine 45%Unisex 47%Feminine 8%
  14. Gold Man

    Amouage

    Gold Man · 1983

    Sold as masculine · 674 votes

    Masculine 48%Unisex 41%Feminine 11%
  15. 1725

    Histoires de Parfums

    1725 · 2001

    Sold as masculine · 550 votes

    Masculine 47%Unisex 47%Feminine 6%

The most genuinely shared

  1. Tacit

    Aesop

    Tacit · 2015

    Sold as unisex · 642 votes

    Masculine 12%Unisex 82%Feminine 6%
  2. Thunderstorm

    Demeter Fragrance

    Thunderstorm · 2009

    Sold as unisex · 505 votes

    Masculine 14%Unisex 81%Feminine 5%
  3. Molecule 01

    Escentric Molecules

    Molecule 01 · 2006

    Sold as unisex · 3,494 votes

    Masculine 12%Unisex 80%Feminine 7%
  4. Secretions Magnifiques

    Etat Libre d'Orange

    Secretions Magnifiques · 2006

    Sold as unisex · 1,065 votes

    Masculine 14%Unisex 78%Feminine 7%
  5. Gaiac 10 Tokyo

    Le Labo

    Gaiac 10 Tokyo · 2008

    Sold as unisex · 820 votes

    Masculine 14%Unisex 78%Feminine 8%
  6. Basilico & Fellini

    Vilhelm Parfumerie

    Basilico & Fellini · 2017

    Sold as unisex · 908 votes

    Masculine 8%Unisex 77%Feminine 16%
  7. CK2

    Calvin Klein

    CK2 · 2016

    Sold as unisex · 662 votes

    Masculine 10%Unisex 76%Feminine 14%
  8. Comme des Garcons Series 3 Incense: Avignon

    Comme des Garcons

    Comme des Garcons Series 3 Incense: Avignon · 2002

    Sold as unisex · 938 votes

    Masculine 21%Unisex 76%Feminine 3%
  9. Molecule 02

    Escentric Molecules

    Molecule 02 · 2008

    Sold as unisex · 1,834 votes

    Masculine 11%Unisex 76%Feminine 13%
  10. Awake

    Akro

    Awake · 2018

    Sold as unisex · 1,155 votes

    Masculine 14%Unisex 76%Feminine 10%
  11. De Los Santos

    Byredo

    De Los Santos · 2022

    Sold as unisex · 854 votes

    Masculine 14%Unisex 76%Feminine 10%
  12. Escentric 01

    Escentric Molecules

    Escentric 01 · 2006

    Sold as unisex · 1,203 votes

    Masculine 13%Unisex 75%Feminine 12%
  13. Sancti

    Les Liquides Imaginaires

    Sancti · 2011

    Sold as unisex · 736 votes

    Masculine 18%Unisex 75%Feminine 7%
  14. Molecule 04

    Escentric Molecules

    Molecule 04 · 2017

    Sold as unisex · 736 votes

    Masculine 12%Unisex 75%Feminine 13%
  15. Vetiver Pamplemousse

    Zara

    Vetiver Pamplemousse · 2019

    Sold as unisex · 1,045 votes

    Masculine 9%Unisex 74%Feminine 17%

How this was measured

Brand-declared gender compared with community gender votes. Fragrances with at least 500 gender votes; records whose label, description and votes contradict each other are excluded pending review.

Source: Community votes and ratings in Scentsation's catalog. Updated October 6, 2026.